Does Social Media matter?

The use of social media in restructuring practice is getting a lot of air time lately.  Recently I participated in an American Bankruptcy Institute panel with two other prominent bankruptcy bloggers, Debra Dandeneau, who spearheads Weil’s Bankruptcy Blog, and Nathalie Martin of Creditslips.   The panel opined that social media (blogs and use of social networks including Facebook, LinkIn, and Twitter) is now old – bordering on traditional. The hot topic now is – how can social media be used most inventively for business purposes.

The key is to identify specific objectives, and target a social media strategy toward them. While most of us think of social media as being about networking, branding and advertising, it can be much more than that.

Here’s a short video clip of highlights of the panel (as well as some cool aerial shots of Kansas City):

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